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LinkedIn videos have plenty of benefits. But how can you vary the content type without losing engagement?
Turn videos into engaging carousels with Taplio. You only need the video URL, and Taplio will do the work for you. Personalize the carousel with your profile image, LinkedIn handle, theme, font, and more.
Also, you can generate LinkedIn posts from the video’s URL with Taplio. Then, you can adjust the tone to match your brand voice, add a hook, or include a CTA.
Benefits of Posting Video Content on LinkedIn
Videos Are More Engaging
LinkedIn videos get 5x more engagement, so posting videos can help you catch your audience’s attention and get more likes, comments, and shares.
Affirm Your Brand Identity
Posting videos that match your brand identity helps build your brand identity among LinkedIn connections.
This is why you shouldn’t post every cool video you find on LinkedIn.
If it doesn’t match your brand identity, you shouldn’t post it. An unrelated video will confuse your potential clients and make your business seem unprofessional.
Videos Help You Stand Out
Are you trying to make your business stand out in your audience’s feed?
Videos grab attention more effectively than text or images, especially as people scroll through their feeds.
Your connections retain 95% of a video’s message, while they would remember only 10% if reading it in text.
Optimize the Video Length
For LinkedIn native videos, you can create videos that are 3 seconds to 10 minutes long.
What’s the best LinkedIn video length?
Videos under 30 seconds have 23% more user engagement.
Add Subtitles to Your LinkedIn Videos
85% of LinkedIn videos are watched with no sound.
Adding subtitles will get you more engagement as subtitles provide additional context and make it easier for viewers to follow along with the content.
You can also connect with more people by overcoming language barriers and making it easier for non-native speakers to understand your content.
Write a Short Description
You can get more out of your LinkedIn videos by writing an eye-catching intro or description. You can include emojis, format your LinkedIn post, or start with a hook.
Give them a reason to watch more than a few seconds to increase your video’s visibility.
Add a Call to Action
You can add a call to action as the first comment of your video so your audience knows what they should do after viewing your content. Give them the necessary links or tools related to your video’s topic.
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